25th Consumer Fair 2021
The 25th Consumer Fair was officially launched to great fanfare on 26 May 2021 by Yang Berhormat Dato Seri Setia Doctor Awang Haji Mohd Amin Liew bin Abdullah, Minister at the Prime Minister’s Office and the Second Minister of Finance and Economy. The widely anticipated fair was held from 26 to 30 May at Bridex Hall 1 & 2 in Jerudong.
The Consumer Fair is a retail exhibition organised by D’Sunlit Sdn Bhd which showcases all the latest lifestyle products, foods and services. Visitors were spoiled for choice with the sheer variety on display; from banks, car manufacturers, telcos and fintech startups sharing their latest promotions to local food, service, furniture and retail vendors sharing their latest innovations, it was a lively atmosphere that was lauded by the Bruneian public.
This year’s theme for the Consumer Fair is “Local Edition” and places an emphasis on Bruneian made products. A dedicated Bruneian Made booth was on display at Jalan Furniture, designed as a traditional Bruneian wooden house completed with lighting and wooden panels and showcased locally made products as part of Darussalam Enterprise’s (DARe) initiative. And yes, the layout of the entire fair was comically labelled and organised according to the types of products so there was, of course, a Jalan Finance, Jalan Makan and Jalan Telco. No points for guessing which booths were on display there!
Another notable improvement for Consumer Fair this year was integrating more media and technology throughout the event. Visitors were encouraged to make payments digitally such as via the Pocket app, which was one of the event partners. There were also live video broadcasting segments organised by D’Sunlit Sdn Bhd in collaboration with Progresif Media which adds a nice touch of interactivity for the event overall.
This year marked the 25th Consumer Fair organised by D’Sunlit Sdn Bhd and it’s known as one of the biggest exhibitions in Brunei Darussalam where thousands of people gather to see what’s on offer throughout the five-day event.